Marketing vs Communication

Paul Wildrick Business Coach andCEO of Proven Gain Business coach Paul Wildrick suggests business owners to work with a mindset that puts their companies in the best possible position to be sold for maximum cash. He talks about common mistakes business leaders make and things required to be highly successful.

Steve Kau CPA, PC Bookkeeping and accounting services can be tricky for small business owners if they try to do it on their own. CPA Steve Kau explains the approach one can take – do it in-house or outsource it, keeping in mind the budget available for business services.

Jessica Casto President and Co-founder of Staley Payments Efficient organizations try to continuously improve the quality of their offerings, monitor costs and add more value for their clients. A small percentage reduction in payment processing will result in significant savings for high volume businesses. Jessica Casto provides an excellent overview of the payment processing industry.

Michel Knutzman Marketing Advertising Specialist,The Home Improvement Guide Marketing Advertising Specialist Michel Knutzman talks about how she gets referrals by asking her clients the right questions. She helps her clients by understanding their needs and connecting them with other businesses. The relational capital built by connecting professionals creates value for all.

Rick Silva Creator of One Referral Away Cold calling is tiring and conversion is poor, in spite of non-stop chasing the leads. Rick Silva suggests there is a superior way – let people chase you to buy your products and services. Listen to find out how.

Michael Schifferle Director of Sales & MarketingValue Point Associates Any employer with 5 or more employees in California will be required to offer a retirement plan by 30 June, 2022. Mike Schifferle made some valuable suggestions on how to plan it and the options that employers have. CalSavers is not the only option and may

Steve Koel Founder, Trending Now Business has two main functions — marketing and innovation. Steve Koel talks about how to advertise effectively and generate the required demand for small businesses to grow.

Ralph T. Kokka Business Transactions and Estate Planning Attorney Business and estate planning attorney Ralph T. Kokka talks about different types of business entities and the importance of building a strong foundation.

Jack Harrington Founder, Franklin Management Systems, Inc. Jack Harrington, the owner of Franklin Management Systems, Inc., suggests small business leaders keep an eye on three key areas to ensure the business stays healthy – managing employees, managing costs, and managing cash flow.

Bill Evans Owner, Bill Evans Insurance Agency, Inc. Small business insurance coverage gets tricky for owners because they don’t want to be underinsured and at the same time, want to keep the insurance costs reasonable. Bill Evans has been in the insurance industry for 21 years and owns his agency in Pleasanton, California. He talked about